In 2021, 53.6% of the world’s population is using social networks. Half of that number track brands’ pages every day, and another quarter subscribe to them when they want to buy something. According to statistics, young people aged 16 to 24 are ready to purchase a product if a post with information about it gets a lot of likes. You should pay attention to this trend and make sure that you keep up with social media.
Social platforms have long become a no less powerful advertising channel as, for instance, search engines. Due to this, influencer marketing is getting more valuable, growing into the main source of income for startups and small businesses. To stay afloat, business owners need to follow SMM trends, and the following approaches are relevant this year.
1. Unique Content
Accounts that use images borrowed from the Internet (photo stocks, other accounts, etc.) are not credible anymore and are frowned upon among users. If your goal is to make your account memorable, all the content must be original.
People come to your page since they, first of all, want to know about you as a company or a person who represents or owns the brand. So, you should create unique content for posts or stories that educate and inform your followers to add value to the brand without manipulating the sale. And, surely, it’s better to illustrate these materials with custom visuals.
Moreover, in addition to informative content, your social media page should also accommodate entertaining materials. For instance, you can use unique stickers for Instagram Stories, which have already surpassed classic posts in popularity, by the way.
You can create one by yourself from your funny, emotional photos or pictures of your pets. Just select a suitable image, find a free tool designed to remove background from image online, save the processed version as a PNG file, and add it when creating your next story.
2. User-Generated Content
Don’t miss out on the opportunity to post customers’ content. Reviews, recommendations, comments, the experience of using your product, mentioning how the product helped solve a problem, and any type of messages, posts, and stories that users create referring to the brand fit this definition.
User-generated content will be useful since such material is trusted, and you will increase brand loyalty because the audience will see your interest in its feedback.
The next main trend arises from live emotions, and this is genuineness. According to statistics, posts with unpolished, “truthful” content get more attention. The more realistic a post looks, the greater number of users expresses their approval of it. Focus on small details when creating content like behind the scenes, a description of your product design, or insights into the everyday life of your company.
Also, you do not need fake and “perfect” pictures. This trend was influenced by the deterioration of mental health among younger generations due to the abundance of retouched and unnatural photos. It has even led to banning some creators of face enhancement filters and masks that simulate plastic surgery.
It is also worth mentioning video materials here because they are difficult to photoshop. Videos are gaining more and more popularity and are predicted to occupy 80% of the content by 2022.
4. Customer Support
Social media has become a channel for delivering customer service. This transition came gradually as brands started noticing that many customers were trying to connect with them through social media. Probably, the trend has emerged due to the lack of response via other channels or simply because it is more convenient and faster to get feedback on social media pages.
It goes without saying that brands have already begun to embrace this demand, communicating with their audience on social platforms more actively and providing advice directly through them.
5. Values and Mission
A brand comes to social media for more than just selling. A brand must have a mission, and it should resonate with the global problems of the modern world. Companies voice their position, draw attention to challenges, help find solutions (support for shelters, social movements, charity organizations), and thereby, increase brand awareness and loyalty.
In accordance with its mission, a brand should have values that match the target audience and create a strong connection between them. All the above can be combined and broadcasted on a social media page.
Regardless of your business size, you probably should use social media platforms. They help show your product in a much more engaging way than, for example, through TV or outdoor advertising. And various social media tools allow for fast and effective brand promotion. The key is to find a platform where your offerings will be relevant and create content specifically for that audience.
Keep being AllDayChic!