A handbag is probably one of our most important accessories, which also makes the ultimate fashion statement! Most of us fashionistas must be aware of the famous Alma, the iconic bag from Louis Vuitton. After almost 80 years of its existence, a promotional campaign was finally created, that catapulted the Alma bag to even greater fame!The bag is simple in design and has a zipper from side to side, which helps to give a wide opening. Also, the classic design is available in a variety of shades, finishes, and materials. The ad campaign has also been very cleverly crafted to highlight the overall appeal of the bag.
Titled ‘Chic on the Bridge’, the ad was shot in three cities; Paris, New York, and Shanghai. The bright mustard bag is shot in New York with a yellow taxi, the teal-colored bag is set against a backdrop of Pont de l’Alma in Paris, and the shiny red one is shown against a red Shanghai skyline. The Alma bag is also available in a variety of other pop colors and two sizes.
Keep being AllDayChic.
