Serums have been in the spotlight over the last few years. As the general public’s understanding of skincare has improved — which began as a new revolution when we were all at home for almost two years during the COVID pandemic — our desire to integrate new, potent, and practical steps into simple and helpful routines has increased, too. Enter serums!
Though facial serums are hardly new to the world of skincare (they’ve been around in some form or other since the 1930s), they are now one of the most bought and trusted facial skincare products on the planet.

With so much choice, how do skincare fans know which serums deliver what they promise? Well, we’ve got an award-winning (literally) lineup of serums that are tried, tested, and loved by the public and beauty writers and editors — we say you start with those.
Award Winning Facial Serums
1. Fresh Tea Elixir Skin Resilience Activating Serum
Beloved by those who like a light, easily absorbed face serum, this fresh power product has been flying off shelves all year. Tea Elixir Skin Resilience Activating Serum is backed by the brand’s trade market APT Technology to actively boost the skin’s resilience in the face of daily stressors and pollutants.
This serum is the way to go if you’re looking for a helping hand in the anti-aging department. Reduce wrinkles, gain a smoother complexion, and add visible bounce to your skin with plant power in a bottle. Your new favorite all-in-one just arrived!
2. Glow Recipe Watermelon Glow Niacinamide Dew Drops Serum
Everybody loves a multitasker, and that is especially true in the world of skincare. If you can get your hands on one product that effectively does more than one job, then you’ve found a winner.
Readers and editors voted Glow Recipe’s Watermelon Glow Niacinamide Dew Drop Serum as one of their favorites this year, and it’s easy to see why. This little pink bottle has bolstered many skincare routines. It brightens and evens out your complexion and minimizes redness for those prone to it.
— Allure Readers Choice Awards.
3. SkinCeuticals C E Ferulic Serum
This brand needs no introduction, thanks to its cult-favorite status as a dermatologist-founded, clinical skincare company. Still, some of you may be new to the C E Ferulic Serum.
Check multiple boxes with this one-of-a-kind formula: protect your skin from environmental damage via pollution and free radicals, minimize fine lines and wrinkles, even out your skin tone, and brighten up that gorgeous complexion all in a few drops.
It packs a punch with incredible antioxidants, vitamin C, ferulic acid, L-ascorbic acid, and alpha-tocopherol (vitamin E).
— Marie Claire Skin Awards.

4. Dr Sam’s Flawless Nightly 2% Retinoid Serum
Did someone say flawless? We love to hear it! Dr. Sam delivers on everything he promises using niacinamide, azelaic acid, and bakuchiol. You’ll get softer laugh lines, cleaner pores than ever, and a skin glow-up. This serum is both fragrance-free and non-comedogenic, so it’s gentle on your skin while it works hard. Dr Sam, this serum is also vegan and cruelty-free.
— Women’s Health Skincare Awards.
5. Fenty Beauty Fat Water Pore-Refining Toner Serum
Is there anything Rihanna isn’t good at? She nailed it with this Fenty Beauty product. Fat Water Pore-Refining Toner Serum delivers two products in one. You get the pore-tightening effect of a toner and the skin-plumping, dark spot spot-fading effect of a potent serum.
The product’s alcohol-free formula means that your skin retains its natural moisture. The formula includes niacinamide to even out your skin tone and leave it bouncy and fresh. Non-comedogenic, vegan, cruelty-free, and suitable for all skin types. This crowd-pleaser will be a mainstay for years to come.
— Marie Claire Skin Awards.

6. Innisfree Retinol Cica Moisture Recovery Serum
This one is for the minimal skincare folks because the product couldn’t be lighter if it were made of H2O. Innisfree’s Retinol Circa Moisture Recovery Serum goes on feeling like water- utterly smooth with no uncomfortable stickiness.
Every drop you apply pumps hyaluronic acid, retinol, circa (a soothing herb to balance reactive complexions), ceramides, and niacinamide into your skin. Users report clearer, brighter, smoother, and softer skin after use. If your skin is a little sensitive and prone to outbreaks of redness, this is the serum for you.
— Good Housekeeping Beauty Awards.
7. Murad Retinol Youth Renewal Eye Serum
Topical skincare can be your first line of defense regarding anti-aging. If you’re concerned that the delicate skin around your eyes is taking a bit of a hit, reach for Murad Retinol Youth Renewal Eye Serum. This mild formula tackles crow’s feet, any slack skin that lingers around the eye area, and any puffiness that might be present.
Ride-or-die users report that, in their experience, the serum delivers the most noticeable and dramatic results of any they’ve ever used. Lab results tell the same tale: 33% increased skin firmness.
— Good Housekeeping Beauty Awards.
Wrap Up
If you’re looking for a serum to add to your skincare routine, any of these award-winning choices would be a great place to start. The skincare results that you want are out there if you know where to look.
Keep being AllDayChic!