Jordan sneakers are becoming more popular. In fact, revenue from the brand went up over 30 percent in just the first quarter of 2021.
Are you thinking of investing in a pair (or two)? Well, you’ll want to ensure that you’re getting the genuine article. So how to tell if Jordans are real? We can help. Read on for our top recommendations for identifying authentic Jordans.

1. Check the Box
Authentic Jordans usually come in a specific, easily-recognizable box. The box should have the Jumpman logo, size label, style code, and other details that match the shoes inside.
The box lid should be tightly sealed and fit snugly onto the base of the box. The box should have a label on the side that includes the size, color, and style of the shoes. The label should also have a barcode and a product number.
The box should feature the Jumpman logo on the lid and sides of the box. It should have high-quality printing and be free from any smudging or blurring. The logo should be clear, well-defined, and the correct size.
The color of the box should match the shoe color. If the colors do not match, this could be a sign of a fake pair of Jordans. Check the country of origin. Authentic Jordans are typically made in China, Taiwan, or Indonesia.
Finally, compare the box to the official images of Jordan boxes available online. If the box looks significantly different from official Jordan boxes, it could be a fake.
2. Examine the Tag
Authentic Jordans have a tag attached to the laces or inside the shoe. The tag should have the Jumpman logo, style code, size, and country of manufacture.
The tag should be attached to the shoe with a plastic loop, and it should not be easily removable. The tag should feature the Jumpman logo at the top and the Nike logo at the bottom. The logos should be clear, well-defined, and the correct size.
Check the font and spacing of the text on the tag. The text should be clear and easy to read, and the spacing between letters and numbers should be consistent.
3. Look at the Stitching
The stitching on authentic Jordans should be clean and precise, with no loose threads or unevenness. The Jumpman logo should be stitched cleanly and centered.
The stitching on real Jordans should be clean and precise, with no loose threads or unevenness. The stitching should be straight and consistent throughout the shoe.
Jordans typically have high-quality stitching, with no signs of glue or adhesive holding the shoe together. The thread color should match the color of the shoe and be consistent throughout the shoe. The thread color should match the color of the shoe and be consistent throughout the shoe.
4. Check the Soles
Real Jordans have high-quality rubber soles that are durable and have good traction. The sole should have the Jumpman logo and the Nike swoosh.
Authentic Jordan soles are made of high-quality rubber. The sole should feel firm and not too soft or too hard. Jordans have a unique tread pattern that is consistent throughout the shoe.
The sole color should match the color of the shoe, and the material should not have any discoloration or fading. For example, you can take a look at these Air Jordan 4s when you’re looking for authentic Jordans to purchase.
5. Inspect the Materials
Authentic Jordans are made of specific materials. The materials should be soft, supple, and well-crafted. The color should be consistent throughout the shoe.
The upper of Air Jordan shoes is usually made from a variety of materials such as leather, synthetic leather, suede, or mesh. The choice of material often depends on the specific design and intended use of the shoe.
For example, leather may be used for a more classic look and durability, while mesh or synthetic materials may be used for better breathability and flexibility.
The midsole of Air Jordan shoes is typically made from a foam material called polyurethane (PU) or a combination of PU and another foam material called Phylon. These materials provide cushioning and shock absorption to protect the feet during athletic activities.
6. Verify the Authenticity
You can also verify the authenticity of your Jordans by checking the Nike website or using a third-party authentication service. Some authentic Jordans also come with a certificate of authenticity.
Each Air Jordan shoe has a unique SKU number, which you can use to verify that the shoe is authentic. You can check the SKU number on the box, the shoe tag, or the receipt.
If the cost listed for the Jordan seems too good to be true, it probably is. Authentic Jordans typically sell for a premium price. Buy from reputable sellers who have a history of selling real Jordans. Avoid buying from sellers who have negative feedback or who are known for selling counterfeit goods.
Make sure the Jordans you’re buying are a real type of Jordans, too. Some previous styles of Jordans include:
- Air Jordan XX2;
- Air Jordan 2009;
- Air Jordan XXXI;
- Air Jordan 2012;
- Air Jordan XXXVI;
- Air Jordan 2011.
You can look up the specific style you’re buying, and make sure the details listed in the material provided with the shoes – like the designer – fits with the information found online.

How to Tell if Jordans Are Real: Now You Know
By using these tips, you can increase your chances of determining whether a pair of Jordans is genuine or fake. Are you looking to learn more about shoes, clothing, and the like? Scroll through some of our other posts on fashion and so much more.
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