The bag is simple in design and has a zipper from side to side, which helps to give a wide opening. Also, the classic design is available in a variety of shades, finishes and materials. The ad campaign has also been very cleverly crafted to highlight the overall appeal of the bag.
Titled ‘Chic on the Bridge’, the ad has been shot in three cities; Paris, New York and Shanghai. The bright mustard bag is shot in New York with a yellow taxi, the teal colored bag has been set against a backdrop of Pont de l’Alma in Paris and the shiny red one has been shown against a red Shanghai skyline. The Alma bag is also available in a variety of other pop colors and two sizes.
Keep being AllDayChic.