Makeup tutorials were initially made for one sole reason: to help makeup newbie improve their makeup skills. Today, you can easily find thousands, probably even millions of makeup tutorials on the Internet; especially on YouTube. Whether it’s viewed less than 100 times or even over 10 million views, makeup tutorials are always an interesting watch. Thematic makeup tutorials were once the trend, but what Jenna Marbles did is definitely ground-breaking. Jenna herself is an American YouTube personality, with over 16 million subscribers on her channel. Her fresh and laughter-inducing YouTube contents earned her huge following, and she never failed to deliver.
One of her latest video titled Ultimate 100 Coats of Things Video featured her applying literally 100 coats of lipstick, foundation, nail polish, self tanner, hair spray, and fake lashes. By the end of the video, her overall look was a bit hard to explain; it was fascinating and eerie at the same time. As she glued 50 pairs of fake lashes on both eyes, it’s hard to wrap your head around the fact that she still could open her eyes.
Jenna wasn’t alone, since other popular YouTube channels have jumped to the bandwagon. The challenge started with a video uploaded by YouTube channel Simply Nailogical featuring 116 coats of nail polish applied onto the nails. The end-result was a marble-like lump on top of the nails, but with a little improvisation, we came across new challenges; 100 layers of foundation, 100 coats of liquid lipstick, 100 coats of hair dye, basically 100 coats of everything-you-can-think-of.
Although entertaining, beauty vloggers that had taken part in the challenge revealed that the whole process wasn’t exactly all rainbows and butterflies. Jenna’s 14-minute-long video took 7 and half hours to be filmed, and includes a footage of her removing the gruesome makeup. The video has been viewed over 8 million times since she uploaded on July 21. Nearing the end of the video, Jenna jokingly said that she regret doing the challenge and questioned herself why she took part in the challenge in the first place. Hopefully, we won’t be seeing any other YouTube videos of “100 coats of fill-in-the-blank”.
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